The
Reader
Michigan
Golf Magazine is placed
directly in the hands
of "avid" golfers,
those who play 25 or
more rounds of golf
annually. Two Michigan
Golf Task Force studies
on golfing in Michigan
since 1997 concluded:
• Over 80% of rounds
in Michigan are played by Michiganders
• Over 60% of rounds
are played by people between the ages
of 35-54
• Over 50%
of rounds are played by men with a
household income of $75,000 or greater
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Thus, Michigan Golf Magazine’s
specific target audience is men, age 35-54, with
a household income of $75,000-plus who are "avid" golfers.
Michigan Golf’s Internet audience is likely
somewhat different than this demographic, but
nonetheless a golf enthusiast.
Distribution
Michigan Golf purchases a list of identified "avid" golfers
that is gleaned from credit card purchases at golf courses and
golf retailers, golf programming cable subscribers and golf publication
subscribers. Principle distribution of Michigan Golf is via direct
mail delivery.
• 90,000
copies (Spring/Summer)/40,000 copies (Summer/Fall)
direct mail delivered
• 10,000
copies (Spring) delivered at Chicago, Grand Rapids
and Detroit golf shows
• 10,000
copies (each edition) delivered to Michigan
Golf advertisers and promotional use
Please call (616) 459-4545 to inquire
about special advertising opportunities in Michigan
Golf Magazine and michigangolfmagazine.com. Or
e-mail John Olsa at jolsa@geminipub.com.
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